Don’t forget to register for the William McDonough talk which is today at the Friday Center! As of yesterday it was not too late to register to attend the book signing and talk by Time Magazine’s Hero of the Planet and the author of Cradle to Cradle.
In Cradle to Cradle McDonough discusses the lifecycle of products created by the industrial system. Usually these things are not meant to last and go directly to the “grave” creating waste. Even some products that can be recycled such as plastics are often “downcycled” making them into lower grade plastics that end up in the landfill eventually. McDonough proposes a case for a better alternative by completely rethinking the industrial process. Creating products that can be completely recycled back into nature by breaking down into biological nutrients without any toxic byproducts or synthetics is one way to close the waste loop. Alternatively products can be “upcycled” for use by transforming waste into new products without decreasing their quality or value.
In addition to being an author, McDonough is also an architect and designer. His architectural firm William McDonough + Partners is responsible for the Greenbridge development on Rosemary Street in Chapel Hill, a building meant to be the model of sustainable design and green building.
Today McDonough will present his vision of the possibilities of an environmentally and economically intelligent future of design. This is one talk not to miss!
When: Wednesday April 1, 2009
5:00pm Reception and Book Signing
6:00pm Lecture
Where: William and Ida Friday Center for Continuing Education
100 Friday Center Drive
Chapel Hill
Free and open to the public. Seating is limited. Advance Registration required
Register here
More about Bill McDonough: http://www.mcdonough.com/
