Don't be a fool. Recycle at school.

Remember the "Don't be a litter bug" campaigns of your youth?

These campaigns have lasted so long and reached such a wide audience because they are entertaining and educational. Also, nobody wants to be defined by a negative behavior. And now the recycling movement may be taking a page from this book.

North Carolina's own RE3 was created specifically to increase participation in recycling through positive behavior change. They have a range of fun videos, facts, and myth busting on their website. Taking a page from the "litter bug" playbook, RE3 has taken a more entertaining take on encouraging positive recycling behavior. Check out this fun spot:



RE3 has even attached a not-so-positive label to any would-be non-recyclers:


Visit RE3 online at http://www.re3.org/
Check out more RE3 videos online at http://www.youtube.com/re3org