http://www.yellowpagesoptout.com/
Neg Norton, president of the Yellow Pages Association, has launched a website where people will be able to end delivery of paper phone books to their doorsteps for three years. If after three years, you still wish to opt out of delivery, you must opt out on the website again.
Neg Norton believes this new method will keep environmentally-friendly customers happy, while also saving money on distribution and keeping the environment a little healthier.
Norton chose an opt-out site rather than an opt-in site, because their data shows that about 75 percent of adults use print yellow pages. Yellow Pages Association used Burke Marketing, who does work for Hewlett-Packard and Chevron. They took a representative sample of different markets across the country. They track use of their print directories. They often put in special phone numbers, only in yellow pages, that can prove to yellow page advertisers that the directories are being used.
So far it seems that less than 1 percent of households have out opted out. Norton expects that number to increase.
